Selected projects
The future of hair nutraceutics shaped into a memorable brand.
It all started with a state-of-the-art product in the growing, competitive market of nutritional supplements. My role in this project involved a deep dive into the target market and development of the brand’s strategy, as well as the definition of the brand’s name and its verbal identity. I also supervised the creative production of all the assets for the brand’s first launch into the market.
Research & Landscape analysis, Brand Strategy, Naming, Verbal Identity, Creative Production
Storytelling and content to speak and sell ethical fashion from a new online home.
With the great foundation of a clearly defined brand vision and strategy, I contributed to the making of Birdsong’s new virtual home by conducting an extensive research of the brand’s landscape, defining a new content structure with a focus on storytelling, reorganizing existing content and creating new copies as required by the newly designed user experience.
Research & benchmarking, website storytelling, content structure and organization, copywriting
Creating impact with an awareness campaign to prevent accidents and deaths in the workplace
The main task of this project was to create an impactful narrative around the worrying results regarding the incidence of accidents and deaths in the workplace in Spain, in order to generare more awareness and prompt organizations to improve their measures in the prevention and protection of their workforce. I was in charge of developing the campaign’s creative concepts and directing the team of creatives that designed and produced all the content assets necessary for the launch.
Creative direction, creative production coordination, project management and copywriting support
Setting the strategic brand foundations for the go-to agency of tailor-made travels
The boutique travel agency of tailored-made adventures Hanaley was ready to upgrade their online presence with a newly designed website, backed by a clearly defined brand strategy and fresh visual identity. I conducted an initial investigation and analysis of the competitive landscape, developed the strategic and conceptual foundations of the brand and helped them find a unique voice and communication style to connect with their audience.
Brand landscape research and analysis, Brand strategy, Verbal identity
Crafting the professional haircare brand setting a new standard in the hair wellness industry.
After an extensive research and analysis of the brand’s context of action, I was able to extract the most relevant insights, identify the desired positioning and define the entire brand strategy - including brand purpose, value proposition, brand values, brand personality, customer personas and more - that would inform the visual and verbal expression of the brand. I also co-directed different teams of creatives involved in the process of design and production of the creative assets necessary for the brand’s launch.
Research & Brand Landscape Analysis, Brand strategy, Verbal Identity, Creative Direction
Showing the human capital behind the fastest growing online furniture brand in Italy.
After having worked with me on the production of their first company video back in 2020, Mobili Fiver wanted to show the evolution of the company with a new video, after having experienced two years of very fast growth. I sat with them to understand their core values and the key pillars of their success, discover the human side of the company and suggest the most effective ways to express it through a narrative. I defined the main concepts and visual language of the video, developed the script and storyboard, and coordinated the entire production for its realization.
Creative direction, concept development, art direction, production coordination and project management
Let’s co-create :)
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hello@anna-martini.com
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+34 672427860
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Barcelona