My name is Anna Martini.

I am a storyteller, brand expert and creative powerhouse.

Artist at heart, entrepreneur in mind and change catalyst by vocation, my mission is to build bridges for a more conscious world through the superpower of impactful communication.

My pillars

  • Creativity

    Generating innovative ideas, concepts and solutions

  • Strategy

    Developing the strategic foundation and planning for brands to thrive

  • Empathy

    Weaving connections based on trust, reciprocity and kindness

  • Vision

    Permeating each project with the vision of creating value and impact

My expertise

Research & brand landscape analysis

Research and analyse the brand’s context of action, competitive landscape, target audience and brand territories. Identify insights, strenghts and opportunities to inform the brand strategy.

Brand purpose & strategy

Develop the strategic blueprint to create a relevant, contemporary, purpose-driven brand with a clearly defined vision and values.

Naming & verbal identity

Create an impactful brand name and craft the brand’s voice through a unique, clearly defined verbal identity and communication guidelines.

Content strategy

Define the brand’s content strategy across all channels, both digital and physical, with a focus on community-building and value creation.

Creative direction

Determine the creative vision of the brand, develop creative concepts and oversee their realization in form of creative assets.

Creative production

Coordinate and supervise content production projects, from photography and video to sound and copywriting.

Selected projects

Olistic

Olistic

hop by Montibello

hop by Montibello

Ministerio de Trabajo y Economía Social

Ministerio de Trabajo y Economía Social

Birdsong

Birdsong

Today, I work with diverse teams of creatives, entrepreneurs and managers to help brands grow, nurture their communities and thrive.

“Anna was a key player in the initial creation of the Olistic brand. She participated and led some of the key aspects of our launch, such as naming, brand strategy, brand book and content creation both before and after the launch. She is a great professional, with enormous creativity, flexibility and adaptability, which a project in such an initial phase requires; in addition to strong ethics and concern for sustainability and CSR.”

Pablo Nueno, Co-founder & CEO at Olistic

“Her abilities as a Project Facilitator for Montibello have been a major plus as she has elevated our brand and improved our value proposition. her analytical, critical and creative skills have helped us to refine our competencies at a conceptual and strategic level.”

Pepa del Pozo, Global Marketing Director at Montibello

“Anna has been a real pleasure to work with. I thank her for the patience, the attention, the ability to understand all the changes and adjustments needed and for setting a before and after in the quality and impactfulness of the Ministry’s communication campaigns. My team and I are very happy with the result.”

Mariña Sanchez, Communications Manager at Ministerio de Trabajo y Economia Social de España

Let’s co-create :)

  • hello@anna-martini.com

  • +34 672427860

  • Barcelona